You can add your own Google Analytics tracking code to your Dash Online account.
Settings -> Company Settings > Dash Online
You will need to have a Google Analytics account, and you'll want to create a new tracker code to use here. A google tracker code typically looks like 'UA-123456-78'.
Once you've setup your Analytics account and set your tracker code in Dash, Google will begin to collect information on the customers visiting your Dash Online site.
Google Analytics contains a wealth of information about the people using your Dash Online website. New vs Returning customers, Length of Stay, Activities, Referring Sites, Demographics, etc. Explore and discover!
New! Ecommerce tracking on Google Analytics
(Release 7.1) you can track what people are buying on Dash Online through your Google Analytics account. Setup your Analytics account by selecting the 'On' Status from the Ecommerce set-up.
Give Google a day to catch up, and then you'll start to see your customer's online purchases show up in your account, categorized by GL Code.
You can also track the effectiveness of your Constant Contact email campaigns to determine if they result in Ecommerce conversions. Cool! (<- Click for more info)